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Kristen Ford, CEO and Jake Sullivan, COOA Partnership Built for Speed and Availability
Marketing East’s decades-long partnership with Parker Chomerics is strengthened by its close proximity to the manufacturer’s facility, enabling a level of responsiveness few distributors can match. Marketing East conducts daily product pickups, which eliminates typical shipping delays and allows the company to fulfill customer requirements with exceptional speed. However, Marketing East’s approach to inventory begins long before these daily pickups. Drawing on deep knowledge of its customer base, the team anticipates upcoming needs and places orders with the manufacturer months in advance. “We have a long history with our customer base, and we try to anticipate purchasing needs to reduce lead times,” says its President, Kristen Ford. By combining this proactive inventory planning with daily manufacturer pickups and same-day shipping capabilities, Marketing East consistently shortens the path between production and the end-user—keeping critical materials available when customers need them most.
This close, long-standing partnership—built over more than 50 years—allows Marketing East to deliver far more than traditional distribution. It creates a responsive, knowledgeable supply channel designed to keep mission-critical materials accessible and supported throughout the entire process.
Marketing East has maintained ISO 9001 certification since 2008 and conducts regular audits to ensure continued compliance with quality management requirements. For the company, however, quality extends far beyond certification.
Deep Expertise in a Specialized Product Portfolio
Marketing East’s technical capabilities are rooted in decades of experience supporting the Chomerics portfolio. Whether the challenge involves EMI shielding, thermal management, or electrically conductive adhesives and sealants, Marketing East draws on its in-house expertise to actively help customers solve real application challenges. This support includes guiding material selection as well as addressing mechanical fit and function requirements so that the chosen solution performs reliably in the intended environment. The organization complements its internal knowledge by collaborating directly with Parker Chomerics’ application engineers, ensuring customers receive guidance tailored to their specific requirements. This combination of distributor accessibility, hands-on application support, and manufacturer-level technical insight enables engineers to navigate complex material selection decisions and real-world fitand-function challenges with confidence.
Quality and Compliance in Regulated Markets
Supporting customers in the aerospace and defense sectors requires a rigorous commitment to quality and process discipline.
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Minimum buys become a challenge for some customers, and we're making a stronger commitment to reducing and maintaining low minimum purchase requirements because that is a barrier to entry for some customers to these specialty materials.
Marketing East has maintained ISO 9001 certification since 2008 and conducts regular audits to ensure continued compliance with quality management requirements. For the company, however, quality extends far beyond certification.
As the interface between manufacturers and end users, Marketing East plays a critical role in managing technical inquiries, coordinating testing requirements, facilitating documentation requests, and addressing quality-related concerns. This service-oriented approach helps customers navigate regulatory requirements while maintaining confidence in their supply chain partners.
Building Flexible Customer Relationships
Marketing East has also developed customized procurement solutions for customers with diverse operational requirements.
These solutions include blanket pricing agreements, scheduled product releases, inventory storage programs, and other purchasing arrangements that help organizations balance cost control with supply assurance. By adapting to customer workflows rather than forcing standardized processes, Marketing East helps simplify procurement across multiple sites and purchasing groups.
The same flexibility extends to early-stage innovators. The company frequently works with organizations developing next-generation technologies, providing samples, technical recommendations, and material guidance during the design phase before production requirements are fully established.
Positioning for Future Growth
Operating as more than an authorized stocking distributor of Parker Chomerics materials, Marketing East plans to expand its inventory across the Parker Chomerics portfolio while increasing the availability of both shelf-life and non-shelf-life materials. The company is also strengthening its industry presence through trade show participation and deeper engagement with organizations such as the Adhesives and Sealants Council.
These investments reflect a broader objective: helping customers navigate increasingly constrained supply chains without sacrificing responsiveness or technical support.
As manufacturers continue to confront procurement challenges, Marketing East's approach demonstrates that accessibility is not simply a customer service principle—it is a supply chain strategy. By combining technical expertise, inventory investment, and flexible purchasing solutions, the company continues to create value for organizations operating in some of the world's most demanding industries.
Authorized Stocking Distribution for Manufacturing Continuity
Manufacturing operations depend on consistency, and even minor supply disruptions can have a ripple effect across production. A delayed adhesive, an unavailable gasket or a missing thermal interface material can slow product validation, disrupt schedules and create unnecessary pressure on engineering and procurement teams. In that environment, the value of an authorized stocking distributor extends well beyond fulfilling orders. Its real value lies in helping manufacturers maintain continuity, reduce uncertainty and keep production moving forward.
The best distributors understand that specialized materials are different from standard catalog products. Manufacturers often need highly specific solutions that support performance, compliance and reliability requirements. Having the right product available at the right time can make the difference between staying on schedule and facing costly delays. Strong distributors maintain inventory based on customer demand patterns rather than assumptions, ensuring critical materials are available when needed. Just as important, they provide clear communication around availability, lead times and delivery expectations so buyers can plan with confidence.
Technical expertise is equally important. Products such as EMI shielding materials, conductive adhesives, coatings, elastomer gaskets and thermal management solutions are often selected to solve highly specific engineering challenges. In these situations, buyers need more than a product catalog. They need access to knowledgeable professionals who understand the application, can answer technical questions and can coordinate directly with manufacturers when additional guidance is required. Whether engineers are evaluating samples, exploring alternatives or preparing a design for production, informed support can help teams make better decisions and avoid costly mistakes later in the process.
Flexibility is often what separates a good distributor from a great one. Large manufacturers may need blanket orders, coordinated purchasing across multiple locations or scheduled deliveries that align with production timelines. Smaller companies, meanwhile, often need access to specialized materials without the burden of large minimum orders or excess inventory. The strongest distributors can accommodate both needs without complicating the buying process. By offering the right level of support and purchasing flexibility, they help customers respond to changing demand while maintaining confidence in pricing, order accuracy and supply chain visibility.
Authorized distribution also provides an important layer of assurance. In industries where performance, quality and compliance are critical, buyers need to know exactly where their materials are coming from. Working with an authorized distributor gives customers access to approved supply channels, manufacturer-backed support and a clearer path to resolving issues when they arise. It helps remove uncertainty from the purchasing process and provides confidence that the materials being used are genuine, properly supported and sourced through trusted channels.
For organizations that rely on Parker Chomerics materials, Marketing East has established itself as a dependable partner. An authorized distributor since 1975, the company supports a broad range of EMI shielding products, electrically conductive adhesives and sealants, coatings, gaskets and thermal interface materials.
Its close proximity to Parker Chomerics’ manufacturing operations, daily pickup process, same-day shipping for in-stock products and commitment to low minimum purchase requirements position it well for manufacturers that depend on specialized materials to keep production on track. For buyers seeking responsive service, technical knowledge and reliable access to critical products, Marketing East offers a practical and proven solution.
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Company
Marketing East
Management
Kristen Ford, CEO and Jake Sullivan, COO
Description
Marketing East is an authorized distributor in the aerospace and defense materials industry, supplying Parker Chomerics EMI shielding, thermal interface, and conductive materials. Daily manufacturer pickups, same-day shipping, low minimums, and direct technical access help manufacturers reduce delays and maintain production reliability.
