In the last 20 years, the world has become completely interconnected through complex networks and everchanging technology. Tasks that two decades ago may have taken hours or days to complete, may now be achieved with the touch of a screen. Dozens of conversations are monitored simultaneously on a variety of channels in real time. Mobile devices like cell phones, tablets, and laptops have made connectivity ubiquitous. High speed cellular networks and prevalence of WiFi make consumption of data possible anywhere.
We live in an ‘on-demand’ society that continues to set new levels of expectation through the ‘consumerization’ of information technology. Today, the way companies and organizations share information, interact with consumers and engage their stakeholders, is critical to their long-term viability and success. The integration of consumer facing technology is no longer a ‘perk’—it’s a baseline expectation for doing business. These services are expected both on the ground as well as in the air.
The fact is, more people are using air travel for business and leisure than ever before. In 2014, there were 3.3 billion air travelers—up 800 million from 2009 (source IATA). Commercial airlines have rapidly installed WiFi systems on aircraft and integrated complex systems that allow passengers to watch movies, TV shows, track flight status on their devices and most importantly, stay connected to what’s happening on the ground by communicating with those at home or in the office. Passengers in flight can communicate via email, share files, even participate in web based conferences or meetings.